Communications by
Communications impact dashboard
Media coverage, social channels and the newsletter – April 2025 onwards
Media coverage
Every piece logged in the trackerCoverage by month
Pieces published each month by outlet type. Hover a month to see the stories behind it.
Coverage by campaign
Which storylines are earning coverage
Most frequent outlets
Print and online versions counted together
All coverage Searchable log with links to every piece
| Date | Story | Outlet | Type | Campaign |
|---|
Follower growth
Total followers at the end of each month. Hover for new followers and standout posts.
Monthly impressions
How many times RAICo posts were seen each month; the best month is highlighted
Standout posts by month What drove engagement
| Month | Standout posts | New followers | Impressions |
|---|
Other channels X, Facebook, Instagram and YouTube
Smaller audiences, each on its own scale. YouTube tracking began in April 2026.
Newsletter
Mailchimp results by editionOpen rate by edition
Share of delivered emails opened; dashed line is the 2024–25 average
Audience by edition
Contacts sent each edition, with deliveries shaded
Full edition stats Deliveries, opens, clicks and unsubscribes
| Edition | Audience | Delivered | Opens | Open rate | Clicks | Unsubscribes |
|---|
Tracking isn’t yet consistent between editions: some record unique opens and clicks, others total opens and clicks, and the April 2025 edition has no open rate. Recording unique figures every time would make editions directly comparable.
Most-clicked links Top links in each edition
| Edition | Link | Clicks |
|---|
Who is engaging Organisations among each edition’s most engaged readers
Grouped by email domain from the most-engaged lists; individual contacts are not shown. Personal email addresses are excluded.